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Why the Jingle died - but who is the Heir?

Jingles died, but there's a worthy successor. But why did traditional jingles became outdated? And how can you use this underutilized gem as a competitive edge for your brand? Let's talk about the future of advertising.

Branded Music: Too on the nose?

Isn't branding audio a thing of the past? Isn't it embarrassing? It's beneath Apple to audio brand. Why should you stoop to such "lows"? Spoiler alert: Adding a new dimension and a great vibe to your ads, doesn't mean they can't also brand - on the contrary...